After reading its new ad campaign, you might think that Brill’s Content is the greatest weapon working against PR pros since grammar.
After reading its new ad campaign, you might think that Brill’s
Content is the greatest weapon working against PR pros since
Concerned, we called the Brill’s office to ask a few questions.
Imagine our surprise when we were handed over to Cindy Rosenthal - the
in-house PR pro! We asked how the media-watchdog mag could honestly tout
itself as a weapon against the evils of PR while keeping a pro on
Doesn’t this look suspiciously like the sort of hypocrisy Brill’s has
dedicated itself to exposing?
Rosenthal told us that CEO Steven Brill ’holds his publicists and his
journalists up to a higher standard.’
But when asked why the mag held a negative view of PR, Rosenthal
replied, ’PR in general is something that people should have a healthy
skepticism of. I’m no exception.’ Um, OK.
In any case, it’s nice to know that the weapons being wielded against us
aren’t very sharp.