Diary: Media watchdog bites self in PR ad

After reading its new ad campaign, you might think that Brill’s Content is the greatest weapon working against PR pros since grammar.

After reading its new ad campaign, you might think that Brill’s Content is the greatest weapon working against PR pros since grammar.

After reading its new ad campaign, you might think that Brill’s

Content is the greatest weapon working against PR pros since

grammar.



Concerned, we called the Brill’s office to ask a few questions.



Imagine our surprise when we were handed over to Cindy Rosenthal - the

in-house PR pro! We asked how the media-watchdog mag could honestly tout

itself as a weapon against the evils of PR while keeping a pro on

staff.



Doesn’t this look suspiciously like the sort of hypocrisy Brill’s has

dedicated itself to exposing?



Rosenthal told us that CEO Steven Brill ’holds his publicists and his

journalists up to a higher standard.’



But when asked why the mag held a negative view of PR, Rosenthal

replied, ’PR in general is something that people should have a healthy

skepticism of. I’m no exception.’ Um, OK.



In any case, it’s nice to know that the weapons being wielded against us

aren’t very sharp.



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