Yvonne Jenkins is living proof that you don’t have to hold a PR degree to grasp the basic principals of media relations - even if you learn them the hard way.
Yvonne Jenkins is living proof that you don’t have to hold a PR
degree to grasp the basic principals of media relations - even if you
learn them the hard way.
Jenkins is the mayor of Argyle, TX. Last year, some folks got up in arms
after the city fired a popular police chief. To end the bickering,
Argyle approved a policy prohibiting staff from making ’derogatory or
disparaging comments about another employee, public official or the
city ... except as permitted by the First Amendment.’
Within a few weeks, however, news of the resolution made its way to the
Denton Record-Chronicle and from there to the national wires. When the
phones started ringing, Jenkins talked to everyone who called. She
admitted the city might have made a mistake, and the council rescinded
Jenkins turned down only one interview invitation: ’Bryant Gumbel wanted
me to show up in Dallas at about 7 am,’ she said. ’I told them I didn’t
In the end, Jenkins felt she learned a lot about media relations. ’I
didn’t duck and run,’ she said. Maybe she can give the FBI a few
pointers on how to deal with negative press.