NEW YORK: Lisa Kovitz has returned to the major-agency league, trading in her Cairns & Associates SVP post for an MD role at Burson-Marsteller.
NEW YORK: Lisa Kovitz has returned to the major-agency league,
trading in her Cairns & Associates SVP post for an MD role at
As one of the top execs in Burson’s brand marketing practice, Kovitz
will manage image campaigns for such big names as McDonalds, Xerox and
Gatorade. The newly created MD post falls within the consumer brands
Kovitz’s move was motivated by Burson’s superior resources. ’What they
have is extraordinary,’ she said. ’There are great research capabilities
and in-house design.’
Kovitz described the split with her former boss as amicable. During her
five-year Cairns tenure, she had led the firm’s media practice and
worked on events for Baileys. Before joining Cairns, Kovitz spent seven
years at Hill & Knowlton in New York, rising to the level of VP.
Kovitz is also well known in New York for her work as a board member of
the Publicity Club and as VP of Women Executives in Public Relations.