EMORYVILLE, CA: Ask Jeeves and Interactive PR (IPR) have decided to end their relationship, leaving Ask Jeeves to ask for a new agency.
EMORYVILLE, CA: Ask Jeeves and Interactive PR (IPR) have decided to
end their relationship, leaving Ask Jeeves to ask for a new agency.
While IPR principal and co-founder Marissa Verson Harrison said that IPR
had originally brought up the idea of parting ways, both parties agreed
that the account had run its course. ’It wasn’t a surprise, and it
wasn’t something where we weren’t doing good work or they weren’t a good
client,’ Verson Harrison said. ’It was a huge team with a huge budget,
and it was all-consuming.’
IPR had worked with Ask Jeeves for a year-and-a-half, seeing the company
through major milestones such as its July1999 IPO.
As part of its business model, IPR will facilitate the site’s search for
a new agency. The Porter Novelli Convergence Group, an Omnicom sibling,
has been mentioned as a potential suitor, but Verson Harrison said that
the agency is examining potential client conflict issues.
’We’re looking for an agency with a lot of creativity, an exceptional
focus on results and media relations expertise,’ said Ask Jeeves VP of
corporate communications Heather Staples. The company has issued an RFP
and expects to reach a decision within the month.