Adler departs Primedia for Bizbash.com

NEW YORK: Primedia’s top-ranking PR executive is leaving the company to launch an Internet start-up.

NEW YORK: Primedia’s top-ranking PR executive is leaving the company to launch an Internet start-up.

NEW YORK: Primedia’s top-ranking PR executive is leaving the

company to launch an Internet start-up.



Longtime VP of corporate communications David Adler, who had been with

the company for six years, has departed to work for Bizbash.com, a site

supported by substantial VC funding and aimed in part at the PR

community.



’I am ultimately an entrepreneur,’ said Adler, who has worked in PR at

Macmillan Publishers and Cone. ’This move is something I have been

thinking of for some time.’



Warren Bimblick, VP of investor relations at Primedia, is stepping into

Adler’s role until a replacement can be found. Primedia CEO Tom Rogers

and Bimblick are interviewing candidates this week.



’We are one of the best-kept secrets in the world,’ Bimblick said. ’We

will be working hard on the communications front to make sure the world

knows what we are doing. We need a full-court press.’



Bimblick said he does not see Adler’s departure as affecting the firm’s

relationships with its PR agencies (Sloane & Company for corporate work

and GA Kraut & Company for IR).



Adler predicted heightened PR activity at Primedia, which invested

dollars 57 million in online magazines in 1999. ’Tom Rogers is a great

believer in PR as a tool,’ he said. Adler added that he will also be

stepping down from his role as chairman of the Magazine Publishers of

America’s communications committee.



- See related story, p 11.



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