The Corsi Agency nabs Carter Israel

SAN FRANCISCO: Carter Israel, one of Silicon Valley’s oldest independent marketing communications firms, has been acquired by San Francisco-based The Corsi Agency, also an integrated PR and advertising shop.

SAN FRANCISCO: Carter Israel, one of Silicon Valley’s oldest independent marketing communications firms, has been acquired by San Francisco-based The Corsi Agency, also an integrated PR and advertising shop.

SAN FRANCISCO: Carter Israel, one of Silicon Valley’s oldest

independent marketing communications firms, has been acquired by San

Francisco-based The Corsi Agency, also an integrated PR and advertising

shop.



Combined, the two agencies - now operating as Corsi Carter Israel -

claim to reach about dollars 75 million in capitalized billings and 70

full-time employees.



PR-related services account for approximately 33% of the newly merged

firm’s income.



In the new arrangement, Peter Carter will serve as chairman and focus on

account work, while Beryl Israel becomes president, responsible for

day-to-day operations. Carter Israel partner Julie Scopazzi continues as

VP of PR for Corsi Carter Israel, which will act as the merged firm’s

Silicon Valley arm. Corsi principal Marc Corsi takes the reins as

CEO.



According to Corsi, Carter Israel offered his agency a near-perfect fit

in terms of personnel, focus and clients, with no conflicting

accounts.



Also, the acquisition made sense as the first step in Corsi’s push to

expand throughout California over the next 18 months.



’This gave us a stronghold in Silicon Valley. But we are also in

negotiations for the acquisition of other agencies in Northern and

Southern California, and you will be seeing announcements about these

within 45 days,’ Corsi promised.



Corsi said the new satellite offices will serve as localized centers for

client service and PR, with San Fran remaining as HQ for the primary

advertising creative team.



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