SAN FRANCISCO: Carter Israel, one of Silicon Valley’s oldest independent marketing communications firms, has been acquired by San Francisco-based The Corsi Agency, also an integrated PR and advertising shop.
SAN FRANCISCO: Carter Israel, one of Silicon Valley’s oldest
independent marketing communications firms, has been acquired by San
Francisco-based The Corsi Agency, also an integrated PR and advertising
Combined, the two agencies - now operating as Corsi Carter Israel -
claim to reach about dollars 75 million in capitalized billings and 70
PR-related services account for approximately 33% of the newly merged
In the new arrangement, Peter Carter will serve as chairman and focus on
account work, while Beryl Israel becomes president, responsible for
day-to-day operations. Carter Israel partner Julie Scopazzi continues as
VP of PR for Corsi Carter Israel, which will act as the merged firm’s
Silicon Valley arm. Corsi principal Marc Corsi takes the reins as
According to Corsi, Carter Israel offered his agency a near-perfect fit
in terms of personnel, focus and clients, with no conflicting
Also, the acquisition made sense as the first step in Corsi’s push to
expand throughout California over the next 18 months.
’This gave us a stronghold in Silicon Valley. But we are also in
negotiations for the acquisition of other agencies in Northern and
Southern California, and you will be seeing announcements about these
within 45 days,’ Corsi promised.
Corsi said the new satellite offices will serve as localized centers for
client service and PR, with San Fran remaining as HQ for the primary
advertising creative team.