State Street teams with Northlich to form Groundswell

COLUMBUS, OH: Government relations experts State Street Consultants and Cincinnati-based integrated shop Northlich have pooled their resources to form Groundswell, a firm that its founders believe will prove the major player in the Ohio public affairs arena.

COLUMBUS, OH: Government relations experts State Street Consultants and Cincinnati-based integrated shop Northlich have pooled their resources to form Groundswell, a firm that its founders believe will prove the major player in the Ohio public affairs arena.

COLUMBUS, OH: Government relations experts State Street Consultants

and Cincinnati-based integrated shop Northlich have pooled their

resources to form Groundswell, a firm that its founders believe will

prove the major player in the Ohio public affairs arena.



The move, according to Groundswell chairman (and former Northlich PR

division MD) Rick Miller, was motivated in part by timing. Recently

enacted term-limit regulations could well lead to an overhaul in the

Ohio state legislature after the 2002 election, upping the importance of

government relations and public affairs expertise.



’The old relationship-based process of moving things through the

legislature will not be as effective,’ Miller said.



He also predicted that lobbyists will become tutors to novice

legislators and that grass-roots efforts will take on an even more

important role in influencing political debate: ’Communications that is

direct or through third parties will be more important than ever

before.’ Among the projects the firm will seek out, Miller said, are

public education campaigns for state agencies and ballot campaigns.



Northlich’s PR division billed approximately dollars 4 million in 1999

and the number should reach dollars 5 million this year. Clients include

Procter & Gamble and The Coalition for a Healthier Ohio. Among those on

the State Street roster are Bank One, The Limited and Andersen

Consulting.



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