QUESTIONS & ANSWERS: Julianna Evans

Julianna Evans, eTour’s PR manager, doesn’t mince words: no ’I never inhaled’ from her. We are, of course, very interested in her self-proclaimed ability to make reporters look ’heroic and brilliant.’ Can we get a consult?

Julianna Evans, eTour’s PR manager, doesn’t mince words: no ’I never inhaled’ from her. We are, of course, very interested in her self-proclaimed ability to make reporters look ’heroic and brilliant.’ Can we get a consult?

Julianna Evans, eTour’s PR manager, doesn’t mince words: no ’I

never inhaled’ from her. We are, of course, very interested in her

self-proclaimed ability to make reporters look ’heroic and brilliant.’

Can we get a consult?





What is your philosophy? I try to live the ordinary life in an

unordinary way



What makes eTour.com stand out? Before eTour, there was no real way to

find all the great stuff on the Net, other than a random friend

recommending a site. We’re your random friend, only we’re far more

trustworthy because we surf for a living.



What do you do there? I let the cat out of the bag and tell the media

what they need to hear about our rockin’ and rollin’ company. I am a

reporter’s dream because I never harass. I just tell them the info to

make them look heroic and brilliant.



How do you make a difference? I’m all about the bottom line. Plus, I

dress well and everybody likes a good dresser.



Tell us something interesting about your company. Our CEO, Roger

Barnette, is a Delta mega-medallion, 50-billion-mile platinum flyer.

Every time he steps in an airport, he gets upgraded to first class. He’s

29. How is that possible?



Name one thing about your past that people would be surprised to learn.

I once smoked marijuana and inhaled.



How did you get into PR? By accident. Who aims for this industry? A

friend of mine was quitting her job and I needed one. The next thing I

knew, people considered me to have ’marketable skills.’



What does ’a highly integrated communications and marketing strategy’

REALLY mean? Crap. It’s an excuse for someone to throw around PR-speak

and avoid making a smart pitch.



What would you do if you didn’t do what you do? I’d be a teacher for

either seven-year-olds or freshmen in college. I think those are the two

points in life where you are most open to being impacted intellectually

and emotionally.



What would you like to change about the PR industry? Get smarter

people.



Too many publicists don’t think like journalists and don’t understand

what’s news.



What will be the next big thing to hit PR and why? Journalists. And

they’ll charge lots of money to get glamorous titles and every agency

will dole it out. Then mediocre publicists will have to wait tables or

work in hair salons.



What do you hate most? A shower that turns suddenly freezing in the

winter



What would you do on a desert island? Get a fabulous tan and hope no one

finds me for another week.



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