Julianna Evans, eTour’s PR manager, doesn’t mince words: no ’I never inhaled’ from her. We are, of course, very interested in her self-proclaimed ability to make reporters look ’heroic and brilliant.’ Can we get a consult?
Julianna Evans, eTour’s PR manager, doesn’t mince words: no ’I
never inhaled’ from her. We are, of course, very interested in her
self-proclaimed ability to make reporters look ’heroic and brilliant.’
Can we get a consult?
What is your philosophy? I try to live the ordinary life in an
What makes eTour.com stand out? Before eTour, there was no real way to
find all the great stuff on the Net, other than a random friend
recommending a site. We’re your random friend, only we’re far more
trustworthy because we surf for a living.
What do you do there? I let the cat out of the bag and tell the media
what they need to hear about our rockin’ and rollin’ company. I am a
reporter’s dream because I never harass. I just tell them the info to
make them look heroic and brilliant.
How do you make a difference? I’m all about the bottom line. Plus, I
dress well and everybody likes a good dresser.
Tell us something interesting about your company. Our CEO, Roger
Barnette, is a Delta mega-medallion, 50-billion-mile platinum flyer.
Every time he steps in an airport, he gets upgraded to first class. He’s
29. How is that possible?
Name one thing about your past that people would be surprised to learn.
I once smoked marijuana and inhaled.
How did you get into PR? By accident. Who aims for this industry? A
friend of mine was quitting her job and I needed one. The next thing I
knew, people considered me to have ’marketable skills.’
What does ’a highly integrated communications and marketing strategy’
REALLY mean? Crap. It’s an excuse for someone to throw around PR-speak
and avoid making a smart pitch.
What would you do if you didn’t do what you do? I’d be a teacher for
either seven-year-olds or freshmen in college. I think those are the two
points in life where you are most open to being impacted intellectually
What would you like to change about the PR industry? Get smarter
Too many publicists don’t think like journalists and don’t understand
What will be the next big thing to hit PR and why? Journalists. And
they’ll charge lots of money to get glamorous titles and every agency
will dole it out. Then mediocre publicists will have to wait tables or
work in hair salons.
What do you hate most? A shower that turns suddenly freezing in the
What would you do on a desert island? Get a fabulous tan and hope no one
finds me for another week.