MILWAUKEE: Midwest PR pros look out: Milwaukee Magazine is preparing a list of the region’s best and worst PR people for its July issue.
MILWAUKEE: Midwest PR pros look out: Milwaukee Magazine is
preparing a list of the region’s best and worst PR people for its July
The magazine, which has already ranked the city’s best builders and
church services, has sent out 200 questionnaires to members of the local
business community. The surveys ask participants - including in-house
corporate PR pros - to highlight the blunders as well as the
achievements of PR agencies they have used. Respondents have been given
the option of providing the information anonymously.
’We wanted to find out who the reputable agencies are and which
non-profit and government agencies are performing,’ said Milwaukee
Magazine editor John Fennell.
Fennell added that the piece is designed to shed some light on what he
considers to be a little-known profession with a lot of influence. The
rankings are also intended to help companies find the best and brightest
Gary Myers, president of regional leader Morgan & Myers, is not happy
with the idea.
’I think the piece would seem to reflect a shallow understanding of what
PR pros do,’ he said. ’The best PR advice is not always made public. It
could have been advice given to a CEO to avoid a strike.’
Myers added that clients commenting on the work of their agencies
constitutes a breach of professional courtesy. ’This is like getting law
firms to comment on each other,’ he said.