Ketchum unit will pair clients, stars

LOS ANGELES: Ketchum has become the latest firm to jump on the Hollywood bandwagon.

LOS ANGELES: Ketchum has become the latest firm to jump on the Hollywood bandwagon.

LOS ANGELES: Ketchum has become the latest firm to jump on the

Hollywood bandwagon.



The agency last week announced the launch of Ketchum Entertainment

Marketing, a bi-coastal division that will pair film, TV and music

properties with clients’ products and brands.



Ketchum has recruited two top guns from the consumer and entertainment

publicity arenas to head up the new unit. Mark Malinowski, most recently

manager of TV, film and music sponsorships for Levi Strauss, will lead

the new group in NY as SVP/director, while Tom Freydl, formerly director

of entertainment marketing at Bragman Nyman Cafarelli, will direct

operations in LA as a VP.



Ketchum/LA director Sean Fitzpatrick said that the division was created

to meet the needs of current clients: ’We have seen a huge increase in

demand for celebrity linkage from our consumer products clients.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in