IR pros feel increased demand from investors for annual reports

CHICAGO: IR pros are handling more requests for annual reports from individual investors than ever before - and the trend shows no signs of slowing down.

CHICAGO: IR pros are handling more requests for annual reports from individual investors than ever before - and the trend shows no signs of slowing down.

CHICAGO: IR pros are handling more requests for annual reports from

individual investors than ever before - and the trend shows no signs of

slowing down.



World Investor Link, which provides annual reports and mutual funds

prospectuses to high-net-worth investors, reported last week that

requests were up over 100% from the same period in 1999, and almost 200%

over January 1998 levels.



Patrick Galleher, acting COO for the company, said that while January is

traditionally a period of high investor interest, this year new highs

were set. World Investor Link alone answered requests from some 505,000

high-net-worth investors during the month.



Practitioners on the frontlines, like R.R. Donnelly’s VP of corporate

communications George Stenitzer, said he has been forced to increase the

press run for the company’s annual report to meet the demand from

individual investors.



’The increase this year alone was in the tens of thousands,’ he

said.



’Individual investors have found out they need to research the companies

they are investing in, and the number one place they look is to the

annual report.’



And it’s not only the high-end investors making the requests, according

to Charles Dufour, VP of the Public Register’s Annual Report Service,

which offers free annual reports on over 3,600 public companies.



’We’re getting a lot more requests, but not just this year,’ he

said.



’I’d say requests from individual investors, both high-net-worth and

day-traders alike, really started picking up over the last two years.

And interestingly enough, more of those requests are coming from our Web

site than ever before.’



- See feature, p18.



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