MOUNTAIN VIEW, CA: Web search engine Google.com is expanding its PR division by adding three execs and, possibly, an agency of record.
MOUNTAIN VIEW, CA: Web search engine Google.com is expanding its PR
division by adding three execs and, possibly, an agency of record.
To jump-start the site’s PR, director of corporate communications and
acting VP of marketing Cindy McCaffrey has poached Bill Dixon from the
Motley Fool. Dixon, 35, had been with the financial site for seven
months as media relations fool - his official title. Before that, he
spent time on Capitol Hill working as a political campaigner for the
Dixon said his decision to depart from the Motley Fool was unrelated to
the arrival of a new PR chief. Jonathan Mudd, formerly The Gap’s
director of public affairs, started as VP of media and communication
earlier this month (PRWeek, March 6).
McCaffrey has also recruited David Krane and Kim Vogel as PR
Vogel was previously with Google’s marketing department and had worked
at Yahoo!’s agency of record, Niehaus Ryan Wong. All three new hires
will report to McCaffrey.
’Google is already a highly visible brand,’ McCaffrey said. ’But there
are some opportunities to develop our campaigns beyond media relations
to include promotions.’
The Mountain View-based company is still looking for a VP of marketing.