WASHINGTON, DC: General Motors last week removed passwords for several pages on its US media Internet site, opening up the gates to anyone with Web access.
WASHINGTON, DC: General Motors last week removed passwords for
several pages on its US media Internet site, opening up the gates to
anyone with Web access.
The move, which also eases site navigation, lets the general public view
historical material, product and motorsports show information and sales
and production data - pages previously available only to accredited
GM director of communications Len Marsico said the company removed
passwords not only to provide the media with easier access, but also to
reduce administration costs. The site also has been redesigned to give
company news a position of greater prominence. Some pages, such as staff
contact numbers and media statements and advisories, remain
Even though 80% of GM’s press releases were always available on the
consumer site, Marsico said the removal of the passwords allows
consumers to choose whether they get their information from the media or
directly from the company - an important choice, he believes, given the
thirst for up-to-the-minute information by auto enthusiasts.
Marsico said that the Internet has enabled GM to do more global press
relations, releasing information simultaneously in seven languages. In
February, the GM site registered over 4,000 users, with 19% of them
originating from outside the US. GM’s foreign subsidiaries also have
sites that operate independently from the company’s Detroit base.