NEW YORK: Fleishman-Hillard - once an eight-person St. Louis outfit - is now the leading PR firm in the US by far, according to rankings released by the Council of Public Relations Firms last week.
NEW YORK: Fleishman-Hillard - once an eight-person St. Louis outfit
- is now the leading PR firm in the US by far, according to rankings
released by the Council of Public Relations Firms last week.
With a 32.9% increase to dollars 181.2 million in 1999, Fleishman shot
above perennial number one Burson-Marsteller to claim the top slot. As
expected (PRWeek, March 6), Burson’s slower growth - it was up 16.1% to
dollars 164.9 million - caused it to relinquish its crown.
’It’s been a very strong year,’ said Fleishman CEO John Graham, fresh
off a trip to Asia, where income was up 42% last year. Graham pointed to
Fleishman’s hi-tech practice, which brought in roughly one- third of its
US income, as a catalyst for growth.
Total US income for the top 50 firms was just over dollars 2 billion, up
28.5% from last year (two firms did not give figures for 1998). And 48
of the top 50 firms increased their US income, with only The Kamber
Group and KVO PR posting declines.
The top 10 firms accounted for the lion’s share of industry revenues -
at dollars 1.28 billion, they generated over half (52%) of the revenue
of the 202 agencies ranked. Other players in the top ten included
Shandwick, up a whopping 67.7% to dollars 153.4 million; Ogilvy, where
income soared 69.3% to dollars 92.2 million; and GCI Group/APCO, up
47.1% to dollars 65.5 million.
Burson maintained its number-one ranking worldwide but was the only
top-10 firm not to post double-digit gains in worldwide income.
The Council defines income to include corporate and issues advertising,
mark-ups from collateral activities, research in support of PR programs
and Web consulting.
- PRWeek will publish its rankings on May 29. See ad on p25.
MOVERS AND SHAKERS: 1999 Council top 10
No. Agency US revenue ’99 US revenue ’98 % increase
1 Fleishman-Hillard 181,152,000 136,272,000 32.9
2 Burson-Marsteller 164,850,000 141,996,000 16.1
3 Shandwick 153,429,000 91,485,000 67.7
4 Hill & Knowlton 138,140,000 113,000,000 22.2
5 Edelman PR Worldwide 128,174,736 105,377,523 21.6
6 Ketchum 123,630,000 101,485,000 21.8
7 BSMG Worldwide 122,062,000 109,537,000 11.4
8 Porter Novelli 106,606,000 85,235,570 25.1
9 Ogilvy PR Worldwide 92,220,200 54,458,001 69.3
10 GCI Group/APCO 65,511,850 44,539,245 47.1
Source: Council of Public Relations Firms.