EDITORIAL COMMENT: Ethics review: about time too

The PRSA’s ethics code was penned in 1950, the year Charlie Brown and the rest of the Peanuts gang first appeared. That should give you a clue as to the pressing need to overhaul this ancient, toothless code. Good grief.

The PRSA’s ethics code was penned in 1950, the year Charlie Brown and the rest of the Peanuts gang first appeared. That should give you a clue as to the pressing need to overhaul this ancient, toothless code. Good grief.

The PRSA’s ethics code was penned in 1950, the year Charlie Brown

and the rest of the Peanuts gang first appeared. That should give you a

clue as to the pressing need to overhaul this ancient, toothless code.

Good grief.



Many pros say they are happy to have their conscience be their guide on

thorny ethical issues. But conscience can sometimes take a back seat

when clients are demanding results. As Shakespeare said in Richard III,

’My conscience hath a thousand several tongues.’ An enforceable,

up-to-date code of ethics could rein in some of the less credible

tongues in the profession.



Tell us what you think. Take our ethics poll at www.cyberpulse.com/apr.



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