Business software-maker Niku eyes PR market as customer base

REDWOOD CITY, CA: Niku Corp., a newly public company providing professional services automation software, is marshaling up resources for an assault on the PR sector.

REDWOOD CITY, CA: Niku Corp., a newly public company providing professional services automation software, is marshaling up resources for an assault on the PR sector.

REDWOOD CITY, CA: Niku Corp., a newly public company providing

professional services automation software, is marshaling up resources

for an assault on the PR sector.



The company, whose shares soared nearly 190% on the first day of trading

for its February 29 IPO, hired public affairs veteran Alan McGillivray

earlier this month to head up Niku’s PR and advertising group.

Previously SVP and CFO at GPC/O’Neill Associates and a former Weber

Group CFO, McGillivray will lead the charge to tailor software products

and increase sales to the PR market.



According to Josh Pickus, who heads up the vertical markets division,

Niku’s products (Internet-based software that automates the process of

managing contracted employees, tracking resources and billing online)

are ideal for PR practitioners, while explosive growth projections make

the PR industry an ideal target for the company. Also, Niku’s November

acquisition of back-office professional services provider Proamics,

whose customers included Shandwick, Ketchum and Burson-Marsteller, gave

the company a valuable foothold in the PR market.



To best manage its move towards the PR sector, Niku has formed an

advisory board to solicit feedback about the PR-specific modules it is

developing within its existing products for marketing communi- cations

professionals.



Board members include Cunningham Communications CFO Gary Wohl, Guthin,

Myers Public Relations CEO Daisy Guthin and GPC/O’Neill CEO Thomas

O’Neill.



Niku plans to deliver its complete suite of intranet and extranet

applications, including the PR-related modules, by the second half of

2000.



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