BFGoodrich restores its PR muscle following exodus

CHARLOTTE: Following an exodus spurred by last July’s merger with aerospace giant Coltec Industries, BFGoodrich is rebuilding its PR operations.

CHARLOTTE: Following an exodus spurred by last July’s merger with aerospace giant Coltec Industries, BFGoodrich is rebuilding its PR operations.

CHARLOTTE: Following an exodus spurred by last July’s merger with

aerospace giant Coltec Industries, BFGoodrich is rebuilding its PR

operations.



Once synonymous with tires, the company’s aerospace business was

bolstered significantly by the dollars 2.2 billion merger. From an

in-house PR perspective, however, it proved ruinous: several of its top

pros abandoned ship when the company moved its corporate headquarters

from Richfield, OH to Coltec’s Charlotte base. Although the combined

companies had 13 PR pros, only four remained when the dust settled.



Last week, BFGoodrich took the first steps towards rebuilding the PR

department, adding Gail Warner as manager of media relations and Marty

Viser as manager of community relations and corporate giving. The

company had been looking to fill the media relations post since August

and the community relations post since November.



’It’s impossible to do what we’re trying to do with just four or five

people,’ said BFGoodrich VP of corporate communications Kevin Ramundo,

who was VP of public affairs and IR at Coltec prior to the merger. ’The

opportunities for BFGoodrich from a communications standpoint are huge,

but we can’t take advantage of them without great people.’



Warner has been charged with reinforcing relationships with the national

and local media as well as communicating with the company’s customers,

stockholders and other key audiences. Previously, she served as

marketing communications manager for the Automotive Systems Group of

Johnson Controls and held several marketing and communications positions

at Sargento Foods.



Viser will assist with community relations, employee campaigns and The

BFGoodrich Foundation. Most recently, she was assistant VP/corporate

community involvement coordinator at First Union Corp.



The company is still searching for a director of aerospace

communications and a community relations and internal communications

coordinator.



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