AP joins venture to monitor VNRs

NEW YORK: Attempting to hone in on competing services offered by Medialink, Nielsen Media Research and Video Monitoring Services (VMS), a division of The Associated Press is collaborating with Power Television News on a new VNR monitoring service.

NEW YORK: Attempting to hone in on competing services offered by Medialink, Nielsen Media Research and Video Monitoring Services (VMS), a division of The Associated Press is collaborating with Power Television News on a new VNR monitoring service.

NEW YORK: Attempting to hone in on competing services offered by

Medialink, Nielsen Media Research and Video Monitoring Services (VMS), a

division of The Associated Press is collaborating with Power Television

News on a new VNR monitoring service.



VideoTrak, a joint venture between APTN Productions and Power

Television, will go live April 1. The system tracks VNRs by capturing

keywords from closed-caption TV broadcasts in over 100 markets. The

information is updated every two hours and is available to subscribers

via e-mail and the Web.



APTN director of sales Anthony Pagano said the agreement with Power

Television is unique in this category of monitoring, as APTN is paying

an undisclosed fee to Power Television for use of the technology. He

claims that the company will then offer the service to clients more

cheaply than any other VNR monitoring company. Power Television

president Barry Bennett put the cost of monitoring a single VNR using

VideoTrak at dollars 500.



However, VMS president Michael Kaufman disputed the claim that VideoTrak

will prove the least expensive option, noting that the average price of

a comparable service from his company is dollars 200.



Medialink’s service, News IQ, is updated within minutes and has an

unlimited use price structure, starting at dollars 695 per month and is

available in 50 markets.



Still, Bennett touted VideoTrak as the best service. ’Ours is faster and

more widely available. We give a flavor, the impressions, the placement,

the station and the market.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in