VP&E’s Valencia temps for mayor

LOS ANGELES: Forced to juggle his communications staff after one of his top voices decided to take an extended leave of absence, LA mayor Richard Riordan has installed Manuel Valencia as interim deputy mayor for communications.

LOS ANGELES: Forced to juggle his communications staff after one of his top voices decided to take an extended leave of absence, LA mayor Richard Riordan has installed Manuel Valencia as interim deputy mayor for communications.

LOS ANGELES: Forced to juggle his communications staff after one of

his top voices decided to take an extended leave of absence, LA mayor

Richard Riordan has installed Manuel Valencia as interim deputy mayor

for communications.



Valencia, founding partner of the Pasadena-based PR firm of Valencia,

Perez & Echeveste (VP&E), assumes the duties of Noelia Rodriguez, who

has taken a temporary leave of absence to become CEO of the Los Angeles

Host Committee for the 2000 Democratic National Convention/LA Convention

2000. Valencia will occupy the post until September, when Rodriguez

expects to return to her City Hall position.



’I have a strong and dedicated press team,’ Riordan said. ’Manuel

possesses the strategic skills and public relations expertise to lead

our team and continue the high standard of communications the mayor’s

office requires.’



Valencia boasts more than 30 years of experience as a reporter,

government official and marketing executive. Before founding VP&E, he

was chief of staff for California Rep. Robert Matsui. Following his

stint in DC, Valencia was director of PR for Lockheed Corp. and SVP of

corporate communications for a Lockheed subsidiary in New Jersey. His

10-year journalism career was with the Sacramento Union and The

Sacramento Bee.



VP&E’s national clients include McDonald’s and AT&T. Regionally, the

firm represents Southern California Edison. Valencia said his agency

’has a national reputation as a totally Hispanic-owned firm.’



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