NEW YORK: Longtime hi-tech writer and editor Richard Santalesa is putting his thousands of PR contacts to use, founding an online service to act as a go-between for PR pros and journalists.
NEW YORK: Longtime hi-tech writer and editor Richard Santalesa is
putting his thousands of PR contacts to use, founding an online service
to act as a go-between for PR pros and journalists.
His Web site, www.direct-PR.com, made its online debut earlier this
A moderated list, the site bills itself as ’lean and mean’ and eschews
’animated graphics (and) unnecessary hoopla.’
’Instead of serving up press releases, which can be found in countless
areas of the Web, Direct-PR is dedicated to connecting journalists and
PR folks directly, at the journalist’s urging and not before,’ Santalesa
Its working model isn’t anything revolutionary - PR pros receive a daily
digest of queries and then respond directly to the journalist via e-mail
- but the service has already gained kudos from journalists and industry
In order to build traffic, the service will be free to members of the PR
community for several months before a nominal fee is instituted. The
service will remain free for journalists, however. As for possible
enhancements, Santalesa is hoping to upgrade the web form in the
journalist’s area, which would improve specific targeting
Santalesa was previously editor-in-chief of Windows User and is
currently a columnist for Smart Reseller. He has also written for Wired,
The New York Time and Digital Media.