Tech writer starts online PR service

NEW YORK: Longtime hi-tech writer and editor Richard Santalesa is putting his thousands of PR contacts to use, founding an online service to act as a go-between for PR pros and journalists.

NEW YORK: Longtime hi-tech writer and editor Richard Santalesa is putting his thousands of PR contacts to use, founding an online service to act as a go-between for PR pros and journalists.

NEW YORK: Longtime hi-tech writer and editor Richard Santalesa is

putting his thousands of PR contacts to use, founding an online service

to act as a go-between for PR pros and journalists.



His Web site, www.direct-PR.com, made its online debut earlier this

month.



A moderated list, the site bills itself as ’lean and mean’ and eschews

’animated graphics (and) unnecessary hoopla.’



’Instead of serving up press releases, which can be found in countless

areas of the Web, Direct-PR is dedicated to connecting journalists and

PR folks directly, at the journalist’s urging and not before,’ Santalesa

said.



Its working model isn’t anything revolutionary - PR pros receive a daily

digest of queries and then respond directly to the journalist via e-mail

- but the service has already gained kudos from journalists and industry

pros alike.



In order to build traffic, the service will be free to members of the PR

community for several months before a nominal fee is instituted. The

service will remain free for journalists, however. As for possible

enhancements, Santalesa is hoping to upgrade the web form in the

journalist’s area, which would improve specific targeting

capabilities.



Santalesa was previously editor-in-chief of Windows User and is

currently a columnist for Smart Reseller. He has also written for Wired,

The New York Time and Digital Media.



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