Questions & Answers - Mark Pasetsky

Mark Pasetsky, VP of communications for the MTVi Group, may not succeed in matching his shoes every morning. But his long-held faith in the power of the Internet (OK, he’s only been a believer for five years or so - but that still puts him way ahead of the curve) has helped him land in one of the profession’s most coveted corporate jobs.

Mark Pasetsky, VP of communications for the MTVi Group, may not succeed in matching his shoes every morning. But his long-held faith in the power of the Internet (OK, he’s only been a believer for five years or so - but that still puts him way ahead of the curve) has helped him land in one of the profession’s most coveted corporate jobs.

Mark Pasetsky, VP of communications for the MTVi Group, may not

succeed in matching his shoes every morning. But his long-held faith in

the power of the Internet (OK, he’s only been a believer for five years

or so - but that still puts him way ahead of the curve) has helped him

land in one of the profession’s most coveted corporate jobs.



Describe the company you work for. We’re the world’s leading Internet

music content company, with 18 music Web site destinations - MTV.com,

VH1.com and sonicnet.com.



How did you get where you are today? By following a very simple belief:

the Internet is for real and will change the world of business.



What would you do on a desert island? I would search high and low for

the nearest phone and get online as soon as possible.



What was your greatest achievement? Over the past year, it has been my

return to the gym.



What was your most embarrassing moment? Wearing two different color

shoes to work, brown and black. Hey, it’s dark in the morning.



How did you get into PR? It all started with a three-month internship at

CBS in DC. I attribute my enthusiasm and success to my first boss -

Barbara Ware, the all-time media guru.



What would you do if you didn’t do what you do? I’d be a television news

anchor for NBC’s Today show.



What would you like to change about the PR industry? The overall

perception that PR is only about press. Those who believe that are

missing the boat entirely.



Who do you most look like? You tell me. Send only positive submissions

to mark@mtv.com.



What is the best invention of all time? The cell phone. Now, if it only

worked all the time ...



Do you have a secret daily pleasure? Orange Fresh Samanthas



What do you hate most? Frozen vegetables



What is your idea of perfect bliss? Dancing the night away



What are your hobbies? Exercising, reading and traveling. In fact, I’m

writing the answers to these questions while I’m reading a book and

skiing down a hill in Aspen.



Name one thing about your past that people would be surprised to

learn.



I climbed Mt. Everest ... because it’s not true.



What is your best ability? Connecting the dots and hiring excellent

staff.



What is your philosophy? Perception is reality.



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