Mark Pasetsky, VP of communications for the MTVi Group, may not succeed in matching his shoes every morning. But his long-held faith in the power of the Internet (OK, he’s only been a believer for five years or so - but that still puts him way ahead of the curve) has helped him land in one of the profession’s most coveted corporate jobs.
Mark Pasetsky, VP of communications for the MTVi Group, may not
succeed in matching his shoes every morning. But his long-held faith in
the power of the Internet (OK, he’s only been a believer for five years
or so - but that still puts him way ahead of the curve) has helped him
land in one of the profession’s most coveted corporate jobs.
Describe the company you work for. We’re the world’s leading Internet
music content company, with 18 music Web site destinations - MTV.com,
VH1.com and sonicnet.com.
How did you get where you are today? By following a very simple belief:
the Internet is for real and will change the world of business.
What would you do on a desert island? I would search high and low for
the nearest phone and get online as soon as possible.
What was your greatest achievement? Over the past year, it has been my
return to the gym.
What was your most embarrassing moment? Wearing two different color
shoes to work, brown and black. Hey, it’s dark in the morning.
How did you get into PR? It all started with a three-month internship at
CBS in DC. I attribute my enthusiasm and success to my first boss -
Barbara Ware, the all-time media guru.
What would you do if you didn’t do what you do? I’d be a television news
anchor for NBC’s Today show.
What would you like to change about the PR industry? The overall
perception that PR is only about press. Those who believe that are
missing the boat entirely.
Who do you most look like? You tell me. Send only positive submissions
to mark@mtv.com.
What is the best invention of all time? The cell phone. Now, if it only
worked all the time ...
Do you have a secret daily pleasure? Orange Fresh Samanthas
What do you hate most? Frozen vegetables
What is your idea of perfect bliss? Dancing the night away
What are your hobbies? Exercising, reading and traveling. In fact, I’m
writing the answers to these questions while I’m reading a book and
skiing down a hill in Aspen.
Name one thing about your past that people would be surprised to
learn.
I climbed Mt. Everest ... because it’s not true.
What is your best ability? Connecting the dots and hiring excellent
staff.
What is your philosophy? Perception is reality.
