PSAs aren’t losing airtime, despite deluge of election-year ads

NEW YORK: The impending onslaught of election-year advertising - expected to increase even further as November approaches - does not seem to be affecting the amount of airtime set aside for PSAs, according to a recent survey of TV public service directors.

NEW YORK: The impending onslaught of election-year advertising - expected to increase even further as November approaches - does not seem to be affecting the amount of airtime set aside for PSAs, according to a recent survey of TV public service directors.

NEW YORK: The impending onslaught of election-year advertising -

expected to increase even further as November approaches - does not seem

to be affecting the amount of airtime set aside for PSAs, according to a

recent survey of TV public service directors.



The study, conducted by West Glen Communications, revealed that

organizations looking to get their PSA aired should still be able to get

their messages out, regardless of the year’s twin news behemoths of a

presidential election and the Olympics.



Almost two-thirds of the survey’s 74 respondents indicated that neither

the primaries nor the national conventions would impact their use of

PSAs.



As November approaches, however, the situation could change. Nearly 40%

of respondents said the elections would impact PSA usage significantly,

though one-third said impact will be minimal.



The survey also asked respondents to indicate the months during which

groups should avoid sending PSAs. Approximately half said October would

be a bad month, while another 42% said September should be avoided. But

nearly one-third of respondents did not specify a month.



West Glen SVP of broadcast services Annette Minkalis said organizations

don’t need to hold off on sending out their spots, but suggested they

plan ahead. ’Non-profits should try to get their spots distributed to

stations five or six weeks before a potentially busy month to try to get

into PSA rotation schedules early.’



With the exception of NBC affiliates, the Olympics will have little

impact on the amount of airtime devoted to PSAs. But nearly all NBC

affiliates (who will carry the games) advise organizations to avoid

sending PSAs in August or September.



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