WASHINGTON, DC: As PRWeek went to press, BSMG pulled a stunning coup by snaring Microsoft’s public affairs business away from Edelman.
WASHINGTON, DC: As PRWeek went to press, BSMG pulled a stunning
coup by snaring Microsoft’s public affairs business away from
Having been humbled by the Department of Justice’s recent antitrust
probe, Microsoft clearly felt a need to revitalize its lobbying and PR
in the nation’s capital, several observers noted. Indeed, word out of
Microsoft’s Redmond, WA campus is that the company believes its image as
a bully has hamstrung its government relations efforts, so a
comprehensive image revamp is likely in the cards. BSMG will also seek
to improve the company’s relationship with the thorny DC press.
’We’re excited about renewing our relationship with (BSMG),’ said
Microsoft spokesperson Rick Miller. ’We admit we came to DC late. We
really need to do more.’ He added that Edelman, which handled the
company’s day-to-day DC PR during the antitrust clash, will still
continue to work with the software behemoth.
More DC appointments are likely, a source suggested. The company is
reportedly in talks with Quinn Gillespie & Associates about a role on
its public affairs squad.