Microsoft drops Edelman for BSMG

WASHINGTON, DC: As PRWeek went to press, BSMG pulled a stunning coup by snaring Microsoft’s public affairs business away from Edelman.

WASHINGTON, DC: As PRWeek went to press, BSMG pulled a stunning coup by snaring Microsoft’s public affairs business away from Edelman.

WASHINGTON, DC: As PRWeek went to press, BSMG pulled a stunning

coup by snaring Microsoft’s public affairs business away from

Edelman.



Having been humbled by the Department of Justice’s recent antitrust

probe, Microsoft clearly felt a need to revitalize its lobbying and PR

in the nation’s capital, several observers noted. Indeed, word out of

Microsoft’s Redmond, WA campus is that the company believes its image as

a bully has hamstrung its government relations efforts, so a

comprehensive image revamp is likely in the cards. BSMG will also seek

to improve the company’s relationship with the thorny DC press.



’We’re excited about renewing our relationship with (BSMG),’ said

Microsoft spokesperson Rick Miller. ’We admit we came to DC late. We

really need to do more.’ He added that Edelman, which handled the

company’s day-to-day DC PR during the antitrust clash, will still

continue to work with the software behemoth.



More DC appointments are likely, a source suggested. The company is

reportedly in talks with Quinn Gillespie & Associates about a role on

its public affairs squad.



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