ANN ARBOR, MI: Seafood restaurant chain Long John Silver’s has retained PR Services, a 10-year-old Ann Arbor shop. Long John Silver’s is the second national chain restaurant account for the five-person agency, which has held A&W’s business for five years.
ANN ARBOR, MI: Seafood restaurant chain Long John Silver’s has
retained PR Services, a 10-year-old Ann Arbor shop. Long John Silver’s
is the second national chain restaurant account for the five-person
agency, which has held A&W’s business for five years.
LOS ANGELES: The Academy of Interactive Arts and Sciences, the
professional academy of the dollars 6 billion interactive entertainment
software industry, has tapped Jane Ayer Public Relations (JAPR) as its
agency of record.
The firm will handle all publicity for the Academy’s third annual
Interactive Achievement Awards in Los Angeles on May 11. JAPR is also
handling Oscar campaigns for Old Man and the Sea and Hum Drum, both
nominated this year for Best Animated Short Film.
OLEAN, NY: Cutco Cutlery has replaced Stanton Crenshaw Communications
with Ruder Finn for a two-year marketing communications program. The
company is hoping to heighten consumer awareness of and preference for
its cutlery products.
WESTFORD, MA: LivinEasy.com, an online community for baby boomers and
senior citizens that didn’t grow up with computers or the Web, has
selected TechMarcom as its agency of record. The account is valued at
less than dollars 10,000 a month.
NEW YORK: Castle Holding Corp., a holding company for two SEC-registered
broker/dealers, has hired The Investor Relations Group as its financial
and public relations agency of record.
FORT LAUDERDALE: Porter Novelli has moved its three-year-old Florida
office to Fort Lauderdale. The office serves as the hub for PN’s
nationwide Hispanic marketing practice and boasts 23 employees.
BOSTON: Marketvision Direct, a developer of Internet companies, has
retained Coffin Communications Group to manage its IR. The account is
valued at dollars 6,000 a month.
SAN FRANCISCO: Fineman Associates has inked new accounts with Law.com, a
Web site with content, tools and resources for the legal community, and
Impact!, a hi-tech professional placement agency. Fineman will support
Law.com’s spring launch with a national business, trade and consumer
For Impact, the firm will implement a regional media campaign as well as
a national image and branding program.
ST. LOUIS: Fleishman-Hillard has created a talent development group and
has tapped SVP/senior partner Agnes Gioconda to lead it. Initiatives
under way include expanded management training and a ’great people’
database to match client needs with the firm’s employees.
BOSTON: Miller/Shandwick Technologies has promoted Michael Spataro and
Jane Merrill to SVP. Spataro leads the agency’s interactive PR efforts,
while Merrill oversees human resources and operations.