IN BRIEF

ANN ARBOR, MI: Seafood restaurant chain Long John Silver’s has retained PR Services, a 10-year-old Ann Arbor shop. Long John Silver’s is the second national chain restaurant account for the five-person agency, which has held A&W’s business for five years.

ANN ARBOR, MI: Seafood restaurant chain Long John Silver’s has retained PR Services, a 10-year-old Ann Arbor shop. Long John Silver’s is the second national chain restaurant account for the five-person agency, which has held A&W’s business for five years.

ANN ARBOR, MI: Seafood restaurant chain Long John Silver’s has

retained PR Services, a 10-year-old Ann Arbor shop. Long John Silver’s

is the second national chain restaurant account for the five-person

agency, which has held A&W’s business for five years.





LOS ANGELES: The Academy of Interactive Arts and Sciences, the

professional academy of the dollars 6 billion interactive entertainment

software industry, has tapped Jane Ayer Public Relations (JAPR) as its

agency of record.



The firm will handle all publicity for the Academy’s third annual

Interactive Achievement Awards in Los Angeles on May 11. JAPR is also

handling Oscar campaigns for Old Man and the Sea and Hum Drum, both

nominated this year for Best Animated Short Film.





OLEAN, NY: Cutco Cutlery has replaced Stanton Crenshaw Communications

with Ruder Finn for a two-year marketing communications program. The

company is hoping to heighten consumer awareness of and preference for

its cutlery products.





WESTFORD, MA: LivinEasy.com, an online community for baby boomers and

senior citizens that didn’t grow up with computers or the Web, has

selected TechMarcom as its agency of record. The account is valued at

less than dollars 10,000 a month.





NEW YORK: Castle Holding Corp., a holding company for two SEC-registered

broker/dealers, has hired The Investor Relations Group as its financial

and public relations agency of record.





FORT LAUDERDALE: Porter Novelli has moved its three-year-old Florida

office to Fort Lauderdale. The office serves as the hub for PN’s

nationwide Hispanic marketing practice and boasts 23 employees.





BOSTON: Marketvision Direct, a developer of Internet companies, has

retained Coffin Communications Group to manage its IR. The account is

valued at dollars 6,000 a month.





SAN FRANCISCO: Fineman Associates has inked new accounts with Law.com, a

Web site with content, tools and resources for the legal community, and

Impact!, a hi-tech professional placement agency. Fineman will support

Law.com’s spring launch with a national business, trade and consumer

program.



For Impact, the firm will implement a regional media campaign as well as

a national image and branding program.





ST. LOUIS: Fleishman-Hillard has created a talent development group and

has tapped SVP/senior partner Agnes Gioconda to lead it. Initiatives

under way include expanded management training and a ’great people’

database to match client needs with the firm’s employees.





BOSTON: Miller/Shandwick Technologies has promoted Michael Spataro and

Jane Merrill to SVP. Spataro leads the agency’s interactive PR efforts,

while Merrill oversees human resources and operations.



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