Echo gets ready to open NY office

NEW YORK: Hoping to capitalize on its renown in Europe, the Echo Group will open its doors in New York on April 1.

NEW YORK: Hoping to capitalize on its renown in Europe, the Echo Group will open its doors in New York on April 1.

NEW YORK: Hoping to capitalize on its renown in Europe, the Echo

Group will open its doors in New York on April 1.



The company, which provides media evaluation and market research

services, enters a crowded market that includes competitors CARMA and

Delahaye Medialink.



Given that the company has already worked with a host of American

heavy-hitters (including Dow Jones and UPS), the move to these shores

was a natural one, according to SVP Jacqui Walford, who will head the NY

office.



’We wanted to be closer to our US clients and provide a base for US

research,’ she said.



Harold Burson has agreed to advise the NY office as non-executive

director, though the firm said details of his involvement are still

being worked out.



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