Coming soon to a stage near you: a play portraying the birth of the PR industry in the UK.
Coming soon to a stage near you: a play portraying the birth of the
PR industry in the UK.
Hoping to celebrate the millennial year in style (and, perhaps, in
song), GCI Group’s UK outpost has tapped Simon Warne - a former
journalist and editor - to write and direct Original Spin, a comedy set
in London during the early 1950s.
According to Warne, the play takes place during a period of renewed
confidence for Britain after WWII. Pros responsible for media relations
during the war, he explained, found an opportunity within a recovering
economy to set up as consultants. The play takes a light-hearted (but
supposedly accurate) look at how the profession gathered momentum.
GCI UK CEO Adrian Wheeler said the agency views the play as a
celebration of sorts. ’We commissioned Original Spin as an unusual way
of celebrating the millennium year with our clients, employees and
friends,’ he quipped.
’We were lucky enough to know a playwright who has observed PR from the
inside. His portrait of PR is a little painful at times, but thoroughly