Airwalk hires Sally Murdoch as PR manager

GOLDEN, CO: As part of an aggressive marketing campaign to reestablish a lead position within the snow and skateboard shoe market, Airwalk has hired Sally Murdoch as the company’s first full-time in-house PR manager.

GOLDEN, CO: As part of an aggressive marketing campaign to reestablish a lead position within the snow and skateboard shoe market, Airwalk has hired Sally Murdoch as the company’s first full-time in-house PR manager.

GOLDEN, CO: As part of an aggressive marketing campaign to

reestablish a lead position within the snow and skateboard shoe market,

Airwalk has hired Sally Murdoch as the company’s first full-time

in-house PR manager.



Founded in 1986, Airwalk remains one of the recognized pioneers in

skate, BMX and snowboard products, and Murdoch plans to capitalize on

that legacy.



’We are repositioning ourselves to reclaim our heritage,’ she

promised.



Prior to arriving at Airwalk, Murdoch served as PR manager for Adidas

Golf and TaylorMade Golf. Reporting to newly appointed director of

marketing Oleg Shikverg, Murdoch boasts more than nine years of sports

marketing experience.



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