US Postal Service has no mail for Burson

NEW YORK: Contrary to a published report in Business Week, the US Postal Service is not hiring Burson-Marsteller to combat the Magazine Publishers of America’s campaign against a proposed postal-rate increase.

NEW YORK: Contrary to a published report in Business Week, the US Postal Service is not hiring Burson-Marsteller to combat the Magazine Publishers of America’s campaign against a proposed postal-rate increase.

NEW YORK: Contrary to a published report in Business Week, the US

Postal Service is not hiring Burson-Marsteller to combat the Magazine

Publishers of America’s campaign against a proposed postal-rate

increase.



The report emerged following the MPA’s naming of two agencies, lobbyists

Preston Gates Ellis & Rouvelas Meeds and integrated shop Dittus

Communications, to handle its dollars 10 million protest over periodical

postage rates. But USPS media relations representative Greg Frey said

the Business Week story was off base.



’We have an overall agreement with Young & Rubicam, and their companies

to do different pieces of work,’ he said. ’But we have no agreement to

work with Burson on this project. We are working through this on our

own.’



Dittus president and CEO Gloria Dittus said her agency won the MPA pitch

(which reportedly included Hill & Knowlton and others) because of its

ability to ’work cross-coalition to deliver a message.’ She added that

she could not estimate billings, since the USPS and the MPA could come

to an agreement at any time.



The USPS contends that every piece of mail must cover its own cost and

that the formula for fixing postage rates varies in accordance to a

number of factors, including weight. The MPA fears that the rate

increase will create financial problems for the group’s membership.



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