TRM taps firm for subsidiary launch

PORTLAND, OR: TRM Corp., one of the world’s largest providers of self-service photocopy machines and ATMs for retail locations, has hired R/H/A/S as its first PR agency of record.

PORTLAND, OR: TRM Corp., one of the world’s largest providers of self-service photocopy machines and ATMs for retail locations, has hired R/H/A/S as its first PR agency of record.

PORTLAND, OR: TRM Corp., one of the world’s largest providers of

self-service photocopy machines and ATMs for retail locations, has hired

R/H/A/S as its first PR agency of record.



The value of TRM’s account was not disclosed, but corporate

communications manager Steve Harrison said his PR budget worldwide

(including fees for another PR firm coordinating European efforts from

the UK) was close to dollars 500,000.



R/H/A/S was brought on board to help with corporate PR and announcements

surrounding the national roll-out of TRM’s recently formed subsidiary,

iATMglobal.net. The new unit will make software that transforms existing

ATMs into Internet ATMs - machines enabling users to access the Web.



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