Tech 2000 Conference fails to deliver

BOSTON: Last Monday’s PRSA’s Tech 2000 Conference, held in Boston before a sold-out crowd of 500 people from 30 states and six countries, was supposed to focus on business communications in the Internet age. However, many pros felt that the conference failed to deliver on its promise.

BOSTON: Last Monday’s PRSA’s Tech 2000 Conference, held in Boston before a sold-out crowd of 500 people from 30 states and six countries, was supposed to focus on business communications in the Internet age. However, many pros felt that the conference failed to deliver on its promise.

BOSTON: Last Monday’s PRSA’s Tech 2000 Conference, held in Boston

before a sold-out crowd of 500 people from 30 states and six countries,

was supposed to focus on business communications in the Internet age.

However, many pros felt that the conference failed to deliver on its

promise.



’I’m not sure it was a legitimate tech-focused conference,’ said

Hauptman & Partners VP of strategic services Colleen Coxe, adding that

she would have preferred information on IR and trade shows to a program

that weighed heavily on media relations.



While the day included a six-person panel on international PR that

covered branding, dealing with foreign governments and Sterling Hager

president Sterling Hager’s tales about living in London, it failed to

address the influx of foreign companies looking for US PR support.

Multiple sessions with journalists merely told PR pros how to contact

them rather than discussing what constitutes a good story, while a

crisis communications session was heavy on anecdotes but low on

advice.



Several conference attendees pointed to the session on ’Strategic

positioning of your hi-tech product/service’ by Susan Thomas,

partner/director of global technology for Ketchum and Paine & Associates

president David Paine, as the only session that delivered value. But in

a day riddled with speakers promoting their agencies and encouraging PR

pros to contact them for jobs, Edelman account supervisor John Walker

said that Thomas’ presentation was no different.



’They were trying to sell their company’s service,’ said Walker.



Attendees also faulted the keynote speech of Lycos EVP Ron Sege, a

last-minute substitution for CEO Robert Davis, as being off-topic. ’I’m

not sure he even knew that he was talking to PR people,’ said Coxe.



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