RL&M loses eTour, Sloane picks it up

ATLANTA: In what is thought to be Robinson Lerer & Montgomery’s first account loss since it was acquired by Young & Rubicam last month, eTour has dropped the agency in favor of New York boutique Sloane & Company.

ATLANTA: In what is thought to be Robinson Lerer & Montgomery’s first account loss since it was acquired by Young & Rubicam last month, eTour has dropped the agency in favor of New York boutique Sloane & Company.

ATLANTA: In what is thought to be Robinson Lerer & Montgomery’s

first account loss since it was acquired by Young & Rubicam last month,

eTour has dropped the agency in favor of New York boutique Sloane &

Company.



Sam Howe, chief marketing officer and co-founder of the Web site

retrieval resource, painted the switch as an amicable one. ’Robinson

Lerer & Montgomery is much bigger and well established, but we are young

and adolescent,’ he explained. ’We wanted a big brother rather than a

parent.’



eTour’s annual marketing budget is around dollars 25 million, though

Howe refused to disclose what percentage of that sum will be devoted to

PR. Sloane picked up the account following a referral from ad agency

Fallon McElligott, which is also working with eTour.



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