LOS ANGELES: Publicis continued its US buying binge last week, as its Publicis Consultants arm snapped up a 60% interest in dollars 7.3 million, 43-strong public affairs shop Winner & Associates.
LOS ANGELES: Publicis continued its US buying binge last week, as
its Publicis Consultants arm snapped up a 60% interest in dollars 7.3
million, 43-strong public affairs shop Winner & Associates.
Publicis Consultants president and CEO Jean-Yves Naouri said that
business opportunities on both sides of the Atlantic rendered the deal
attractive for both parties, a sentiment echoed by Winner chairman, CEO
and president Chuck Winner. Both declined to reveal financial
Winner’s firm is well-known in California for representing the state’s
Indian tribes in negotiations with the federal and state governments
after a 1998 ballot initiative provided for legalized gaming on
Winner, whose experience in politics extends back to a 1950s stint as an
aide to CA governor Pat Brown, set up Winner/ Wagner & Associates in
1975 with fellow political aide Ethan Wagner.
Wagner left last year to form Winner/Wagner & Mandabach Campaigns, a
ballot-measure firm based in New York. A Publicis Consultants
acquisition of that firm, in which Winner still holds an interest, is
possible as well.
Ed Grefe, chief political consultant at Legislative Demographic
Services, described the Publicis/Winner deal as ’the future. Issues now
race around the world at warp speed, so we’re seeing the
internationalization of public affairs.’