Publicis Consultants gobbles up stake in Winner & Associates

LOS ANGELES: Publicis continued its US buying binge last week, as its Publicis Consultants arm snapped up a 60% interest in dollars 7.3 million, 43-strong public affairs shop Winner & Associates.

LOS ANGELES: Publicis continued its US buying binge last week, as its Publicis Consultants arm snapped up a 60% interest in dollars 7.3 million, 43-strong public affairs shop Winner & Associates.

LOS ANGELES: Publicis continued its US buying binge last week, as

its Publicis Consultants arm snapped up a 60% interest in dollars 7.3

million, 43-strong public affairs shop Winner & Associates.



Publicis Consultants president and CEO Jean-Yves Naouri said that

business opportunities on both sides of the Atlantic rendered the deal

attractive for both parties, a sentiment echoed by Winner chairman, CEO

and president Chuck Winner. Both declined to reveal financial

details.



Winner’s firm is well-known in California for representing the state’s

Indian tribes in negotiations with the federal and state governments

after a 1998 ballot initiative provided for legalized gaming on

reservations.



Winner, whose experience in politics extends back to a 1950s stint as an

aide to CA governor Pat Brown, set up Winner/ Wagner & Associates in

1975 with fellow political aide Ethan Wagner.



Wagner left last year to form Winner/Wagner & Mandabach Campaigns, a

ballot-measure firm based in New York. A Publicis Consultants

acquisition of that firm, in which Winner still holds an interest, is

possible as well.



Ed Grefe, chief political consultant at Legislative Demographic

Services, described the Publicis/Winner deal as ’the future. Issues now

race around the world at warp speed, so we’re seeing the

internationalization of public affairs.’



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