PRN reverses press policy

NEW YORK: PR Newswire owned up to an embarrassing gaffe last week, reversing a month-old policy that would have let companies distributing news over the service know which journalists accessed their press releases.

NEW YORK: PR Newswire owned up to an embarrassing gaffe last week, reversing a month-old policy that would have let companies distributing news over the service know which journalists accessed their press releases.

NEW YORK: PR Newswire owned up to an embarrassing gaffe last week,

reversing a month-old policy that would have let companies distributing

news over the service know which journalists accessed their press

releases.



The reversal came following widespread protest by more than 200

journalists.



PRN will now offer an opt-in option, allowing reporters to cloak their

identity and/or their media outlet’s name if they so desire.



’We got feedback from some journalists who preferred to make this an

opt-in policy, and they made some excellent points,’ said PRN director

of PR Renu Aldrich. The company originally instituted the policy to aid

clients in measurement and monitoring, she explained.



Companies will still be able to determine what type of media outlet

(daily newspaper, trade magazine, etc.) reporters are from.



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