Invensys signs GCI for branding push

LONDON: Global electronics and engineering giant Invensys made its eagerly anticipated choice of a PR agency last week, tapping GCI Group over a host of multinationals for its North American branding push.

LONDON: Global electronics and engineering giant Invensys made its eagerly anticipated choice of a PR agency last week, tapping GCI Group over a host of multinationals for its North American branding push.

LONDON: Global electronics and engineering giant Invensys made its

eagerly anticipated choice of a PR agency last week, tapping GCI Group

over a host of multinationals for its North American branding push.



The deal, worth some dollars 2 million to the agency, will include PR

work leading up to a planned NYSE listing slated for September. GCI got

the nod over Burson-Marsteller, Edelman and Hill & Knowlton, according

to a source close to the deal.



Invensys SVP and director of corporate communications Barry Francis

painted the need for PR as a pressing one. ’I want 24-hour,

seven-day-a-week press relations support on the ground in America,’ he

said.



GCI’s key goal is to raise awareness of the relatively young brand.

Invensys, competing with well-known heavyweights Honeywell, Siemens,

General Electric and Emerson, was formed in February 1999 through the

merger of BTR and Siebe.



’Matching up with those powerhouses is the goal,’ said GCI VP Jake

Drake.



GCI will work with NY-based IR firm Taylor Rafferty Associates for the

upcoming NYSE listing and with Invensys’ London-based corporate PR

agency Brunswick. GCI and Brunswick are not exactly strangers, having

worked together on a campaign for British Airways.



While Invensys is based in London, 46% of the company’s sales come from

North America, and all four of its major divisions are headquartered in

the US.



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