LONDON: Global electronics and engineering giant Invensys made its eagerly anticipated choice of a PR agency last week, tapping GCI Group over a host of multinationals for its North American branding push.
LONDON: Global electronics and engineering giant Invensys made its
eagerly anticipated choice of a PR agency last week, tapping GCI Group
over a host of multinationals for its North American branding push.
The deal, worth some dollars 2 million to the agency, will include PR
work leading up to a planned NYSE listing slated for September. GCI got
the nod over Burson-Marsteller, Edelman and Hill & Knowlton, according
to a source close to the deal.
Invensys SVP and director of corporate communications Barry Francis
painted the need for PR as a pressing one. ’I want 24-hour,
seven-day-a-week press relations support on the ground in America,’ he
GCI’s key goal is to raise awareness of the relatively young brand.
Invensys, competing with well-known heavyweights Honeywell, Siemens,
General Electric and Emerson, was formed in February 1999 through the
merger of BTR and Siebe.
’Matching up with those powerhouses is the goal,’ said GCI VP Jake
GCI will work with NY-based IR firm Taylor Rafferty Associates for the
upcoming NYSE listing and with Invensys’ London-based corporate PR
agency Brunswick. GCI and Brunswick are not exactly strangers, having
worked together on a campaign for British Airways.
While Invensys is based in London, 46% of the company’s sales come from
North America, and all four of its major divisions are headquartered in