RABAT: King Mohammed VI, who became Morocco’s monarch last July, has named Hassan Aourid as his official spokesperson.
RABAT: King Mohammed VI, who became Morocco’s monarch last July,
has named Hassan Aourid as his official spokesperson.
It is the first time that Rabat’s royal palace has appointed a full-time
PR advisor. Although Aourid is technically no more than a spokesperson
for the palace, he is expected to work closely with Mohammed on
Among the issues facing the king are the role of women in Moroccan life
and the revitalization of the educational system. Morocco has one of the
highest illiteracy rates in the world, and Mohammed is said to be eager
to give his country a more modern image.
Aourid told PRWeek that his job is made more difficult by the king’s
reluctance to speak on record, believing instead that his image speaks
for itself. Seven months into his reign, the new king is fearful that
spoken words might be misunderstood, according to Aourid.
As a sign of the prominence given to PR by Mohammed, Aourid accompanied
the king on his state visit to France last week. Additionally, Aourid is
one of only a handful of palace personnel with daily access to the king.