INTERNATIONAL NEWS: JP Morgan grabs Burson MD McKillop for Asia PR VP

TOKYO: Financial giant JP Morgan has poached Burson-Marsteller’s managing director, Peter McKillop, to serve as VP of corporate communications, Asia-Pacific.

TOKYO: Financial giant JP Morgan has poached Burson-Marsteller’s managing director, Peter McKillop, to serve as VP of corporate communications, Asia-Pacific.

TOKYO: Financial giant JP Morgan has poached Burson-Marsteller’s

managing director, Peter McKillop, to serve as VP of corporate

communications, Asia-Pacific.



In his new post, McKillop will co-direct financial and corporate

communications across the region with fellow VP Shuri Fukunaga. The pair

will be supported by a five-strong in-house PR team. McKillop is slated

to report directly to Joe Evangelisti, managing director of corporate

communications at JP Morgan’s New York base.



McKillop’s first task will be to conduct a review of Singapore and Hong

Kong financial agencies for a regional communications plan. He has also

been charged with upgrading the bank’s online PR capabilities as

LabMorgan (the bank’s just-launched e-finance unit, backed by dollars 1

billion in funding) establishes the bank’s e-finance business.



’I’ll be trying to put a little octane into the communications mix and

develop a strategy to invest in Asia,’ McKillop said. ’My mandate is to

make the company less publicity-shy and to shout more about our success

stories.’



McKillop worked for Burson in Tokyo for five years. Before that, he was

a Newsweek journalist for 13 years, working as New York bureau chief and

as a correspondent in Hong Kong and Tokyo.



JP Morgan, the fifth largest US bank, reported a 30% increase in revenue

from corporate clients in 1999, with a net income of more than dollars 2

billion.



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