TOKYO: Financial giant JP Morgan has poached Burson-Marsteller’s managing director, Peter McKillop, to serve as VP of corporate communications, Asia-Pacific.
TOKYO: Financial giant JP Morgan has poached Burson-Marsteller’s
managing director, Peter McKillop, to serve as VP of corporate
In his new post, McKillop will co-direct financial and corporate
communications across the region with fellow VP Shuri Fukunaga. The pair
will be supported by a five-strong in-house PR team. McKillop is slated
to report directly to Joe Evangelisti, managing director of corporate
communications at JP Morgan’s New York base.
McKillop’s first task will be to conduct a review of Singapore and Hong
Kong financial agencies for a regional communications plan. He has also
been charged with upgrading the bank’s online PR capabilities as
LabMorgan (the bank’s just-launched e-finance unit, backed by dollars 1
billion in funding) establishes the bank’s e-finance business.
’I’ll be trying to put a little octane into the communications mix and
develop a strategy to invest in Asia,’ McKillop said. ’My mandate is to
make the company less publicity-shy and to shout more about our success
McKillop worked for Burson in Tokyo for five years. Before that, he was
a Newsweek journalist for 13 years, working as New York bureau chief and
as a correspondent in Hong Kong and Tokyo.
JP Morgan, the fifth largest US bank, reported a 30% increase in revenue
from corporate clients in 1999, with a net income of more than dollars 2