INTERNATIONAL NEWS: Compaq hires PR manager for Southeast Asia region

SINGAPORE: Hoping to make a more effective push into Southeast Asia, computer giant Compaq has hired Susan Kim as its first PR manager for the region.

SINGAPORE: Hoping to make a more effective push into Southeast Asia, computer giant Compaq has hired Susan Kim as its first PR manager for the region.

SINGAPORE: Hoping to make a more effective push into Southeast

Asia, computer giant Compaq has hired Susan Kim as its first PR manager

for the region.



Kim, who served as marketing director for the American Chamber of

Commerce in Korea since 1996, has been charged with coordinating

Compaq’s PR in the six countries that make up the region (Singapore,

Thailand, Malaysia, Indonesia, Vietnam and the Philippines) and

positioning the company as a global leader in Internet computing.



’Compaq is confident that the region will experience high growth rates

as it recovers from the recession,’ Kim said. ’We are seeing Southeast

Asian countries rapidly moving to a digital economy.’



She added that her post was created as part of Compaq’s new focus on

four business units (enterprise solutions and services, commercial

personal computing, consumer and customer service) and was spurred by

the end of company’s 17-year relationship with Shandwick last year

(PRWeek, Oct. 25, 1999).



Kim’s role previously fell under the umbrella of Asia-Pacific PR manager

Tong Chuit Chee, whose responsibilities now cover only the Asia-Pacific

region. PR in Greater China will continue to be handled by PR manager

Grace Ma.



Kim will oversee PR for all four business units in the region, reporting

to Compaq Association of Southeast Asian Nations (ASAN) marketing

communications manager Boon Yew Choy and VP/managing director Tan Choon

Seng. She will also serve as a liaison with ASAN agency of record Text

100.



Hill & Knowlton, which won Compaq’s PR business in the US (PRWeek, Nov.

1, 1999), has been retained on an interim basis in the Asia-Pacific

region.



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