SINGAPORE: Hoping to make a more effective push into Southeast Asia, computer giant Compaq has hired Susan Kim as its first PR manager for the region.
SINGAPORE: Hoping to make a more effective push into Southeast
Asia, computer giant Compaq has hired Susan Kim as its first PR manager
for the region.
Kim, who served as marketing director for the American Chamber of
Commerce in Korea since 1996, has been charged with coordinating
Compaq’s PR in the six countries that make up the region (Singapore,
Thailand, Malaysia, Indonesia, Vietnam and the Philippines) and
positioning the company as a global leader in Internet computing.
’Compaq is confident that the region will experience high growth rates
as it recovers from the recession,’ Kim said. ’We are seeing Southeast
Asian countries rapidly moving to a digital economy.’
She added that her post was created as part of Compaq’s new focus on
four business units (enterprise solutions and services, commercial
personal computing, consumer and customer service) and was spurred by
the end of company’s 17-year relationship with Shandwick last year
(PRWeek, Oct. 25, 1999).
Kim’s role previously fell under the umbrella of Asia-Pacific PR manager
Tong Chuit Chee, whose responsibilities now cover only the Asia-Pacific
region. PR in Greater China will continue to be handled by PR manager
Kim will oversee PR for all four business units in the region, reporting
to Compaq Association of Southeast Asian Nations (ASAN) marketing
communications manager Boon Yew Choy and VP/managing director Tan Choon
Seng. She will also serve as a liaison with ASAN agency of record Text
Hill & Knowlton, which won Compaq’s PR business in the US (PRWeek, Nov.
1, 1999), has been retained on an interim basis in the Asia-Pacific