LONDON: British Airways is preparing to stage a competitive pitch next month to pick a consumer agency for the London Eye, the millennium Ferris wheel dominating the capital’s skyline.
LONDON: British Airways is preparing to stage a competitive pitch
next month to pick a consumer agency for the London Eye, the millennium
Ferris wheel dominating the capital’s skyline.
The successful candidate will report to British Airways media relations
manager Kate Gay, who has been on loan to the Eye for more than a
Despite opening delays and safety concerns, the Eye has largely managed
to avoid negative press coverage. ’We need an agency to handle the
interest generated so far and continue the momentum,’ Gay said. The Eye
has permission to remain in place until 2005, but the airline is hoping
its popularity will ensure that it becomes a permanent fixture on the
The positive public response to the Ferris wheel has been a rare PR plus
for British Airways, which has recently been beset by more than its
share of problems. Last month, CEO Robert Ayling resigned following the
release of financials showing a dollars 95 million loss in the final
quarter of 1999.
In a bid to salvage confidence in the company, the airline has hired
Andrew Cahn to fill the newly created post of government and industry
Cahn, who assumes his post in June, joins British Airways from the
European Commission, where he headed VP Neil Kinnock’s private office
for three years. He arrives at a time when the company is about to enter
into sensitive discussions concerning alliances, mergers, landing slots
at US airports and other aspects of competition policy.