First newswire to focus on Hispanic outlets prepares Web launch

LOS ANGELES: Electronic Media Communications and Hispanic specialists Durazo Communications have teamed to launch NoticiasWire, a Web-based newswire that exclusively targets Hispanic media and opinion leaders.

LOS ANGELES: Electronic Media Communications and Hispanic specialists Durazo Communications have teamed to launch NoticiasWire, a Web-based newswire that exclusively targets Hispanic media and opinion leaders.

LOS ANGELES: Electronic Media Communications and Hispanic

specialists Durazo Communications have teamed to launch NoticiasWire, a

Web-based newswire that exclusively targets Hispanic media and opinion

leaders.



While other suppliers such as PR Newswire and BusinessWire offer

distribution to targeted Hispanic media tracks, NoticiasWire is the

first to focus exclusively on these outlets. Also, unlike these other

services, NoticiasWire will accept releases in Spanish and English, and

the editors will produce a Spanish-language ’newsbite’ for every

English-language release at no extra cost.



’That means Spanish-language and bilingual media can use the newsbite

immediately, reducing the time and resources spent translating, which

translates to better pick-up,’ said Durazo EVP Dan Durazo.



Internet Wire is also set to launch a Web-based service targeting

Hispanic and Spanish-language media. According to spokesperson Amy

Orebaugh, Internet Wire Espanol will be posted on leading Hispanic

portal Quepasa.com, but will not be supported by daily e-mail bulletins

to journalists until May. Also, Internet Wire will charge companies a

dollars 200 translation fee.



Durazo said that NoticiasWire has the advantage of his firm’s e-mail

database of Hispanic journalists, policymakers and other VIPs. In

addition, Durazo pointed out that NoticiasWire is investing in outreach

programs to build relationships with Hispanic media, such as sponsoring

the annual conference for the National Association of Hispanic

Publications.



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