EDITORIAL: MicroStrategy needs a Dynamic Duo

This week (p16) we spotlight the tight-knit relationships between five corporate executives and their PR chiefs - ’Dynamic Duos’ who have great chemistry and frequently share ideas and strategies. That’s not to say they always agree, but they are in sync with each other and, more importantly, with the company’s constituencies.

This week (p16) we spotlight the tight-knit relationships between five corporate executives and their PR chiefs - ’Dynamic Duos’ who have great chemistry and frequently share ideas and strategies. That’s not to say they always agree, but they are in sync with each other and, more importantly, with the company’s constituencies.

This week (p16) we spotlight the tight-knit relationships between

five corporate executives and their PR chiefs - ’Dynamic Duos’ who have

great chemistry and frequently share ideas and strategies. That’s not to

say they always agree, but they are in sync with each other and, more

importantly, with the company’s constituencies.



The same cannot be said for MicroStrategy, the high-flying Internet firm

whose CEO and PR chief could probably stand to learn a lesson or two

from our Dynamic Duos.



Our featured five stress that the top PR pro should act as a reality

check, alerting senior management about how the company’s audiences will

react to various courses of action - such as, for example, playing fast

and loose with SEC revenue-reporting rules.



If the PR chief is not allowed to function this way, Wall Street will,

but the consequences can be dire. A company’s PR head ’need(s) to

understand all of the aspects of the business, not just at the

superficial level,’ says Frank Belatti, chairman and CEO at AFC

Enterprises.



Did MicroStrategy’s PR chief know about the creative accounting?

Probably not, but we’ll never know for sure, because he isn’t talking.

Perhaps he’s busy with the CEO, holding a meeting that’s long overdue.



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