Dimond decides to close up shop

BOSTON: Dimond Communications Group became a surprise casualty of the hotly competitive Boston hi-tech market last week when it announced that it was closing up shop, effective last Friday.

BOSTON: Dimond Communications Group became a surprise casualty of the hotly competitive Boston hi-tech market last week when it announced that it was closing up shop, effective last Friday.

BOSTON: Dimond Communications Group became a surprise casualty of

the hotly competitive Boston hi-tech market last week when it announced

that it was closing up shop, effective last Friday.



’When I opened in 1989, I was able to offer a very good value

proposition for a young entrepreneurial firm that didn’t have an

enormous budget for PR,’ said Dimond president Arthur Dimond. ’Money is

not the issue that it was early on. Many of these companies - dot-coms

and others - feel that it’s more attractive to hire a company with

greater resources.’



Dimond said that his decision to close was based on the time and effort

it would have taken to find an appropriate buyer. However, Dimond

insisted that the firm has always been profitable. As recently as a

month ago, he had been in discussions to sell the agency (PRWeek, March

6).



Dimond will be joining Miller/Shandwick Technologies in mid-April as a

VP and member of the agency’s management team. According to M/S

president Tony Sapienza, Dimond is an appealing hire because he brings

’small agency attention to detail’ to the firm and boasts public affairs

experience, having served as assistant press secretary to US Senator

Jacob Javits.



Dimond said that he has begun ’planting seeds’ with his former clients

to determine whether any are a good fit for M/S. Sapienza added that the

agency has begun an aggressive recruiting effort to reach out to

remaining Dimond employees, and admitted to being hungry to get his

hands on a stack of resumes that Dimond has on file.



Dimond clients included laser systems developer Candela Corp., Harvard

Translations and Miros, a developer of ID systems based on face

recognition.



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