DIARY: Gable Group gets excommunicated

They considered sending out carrier pigeons or rigging up fishing wire and dixie cups, but The Gable Group simply had to sit tight and rely on e-mail when a snafu by MCI Worldcom left the agency phoneless for more than 100 hours last month.

They considered sending out carrier pigeons or rigging up fishing wire and dixie cups, but The Gable Group simply had to sit tight and rely on e-mail when a snafu by MCI Worldcom left the agency phoneless for more than 100 hours last month.

They considered sending out carrier pigeons or rigging up fishing

wire and dixie cups, but The Gable Group simply had to sit tight and

rely on e-mail when a snafu by MCI Worldcom left the agency phoneless

for more than 100 hours last month.



Asked by the firm to cancel an 800 number, MCI instead shut off all

phone service - incoming and outgoing, local and long-distance. For the

next four days, Gable execs struggled to reach customer service reps

from both local carrier Pacific Bell and long-distance provider MCI.



’The CFO spent all day Saturday getting disconnected and being given

names that later met with ’no one by that name works here,’’ says Gable

Group chairman Tom Gable. ’It was like the most perverse Dilbert

cartoon.’



Meanwhile, clients and journalists calling the agency received the

ominous message that the number had been disconnected. ’It made us look

like we had gone bankrupt or something,’ says Gable, who added that when

MCI and PacBell restored full service days later, neither company

offered any concessions or even apologies.



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