D&B enters into CA hi-tech fracas

SACRAMENTO: Deen & Black, a firm best known for its work on social marketing and issues-oriented PR, has joined the dot-com gravy train, scoring five hi-tech accounts worth in excess of dollars 1 million.

SACRAMENTO: Deen & Black, a firm best known for its work on social marketing and issues-oriented PR, has joined the dot-com gravy train, scoring five hi-tech accounts worth in excess of dollars 1 million.

SACRAMENTO: Deen & Black, a firm best known for its work on social

marketing and issues-oriented PR, has joined the dot-com gravy train,

scoring five hi-tech accounts worth in excess of dollars 1 million.



CEO Robert Deen said the decision to expand into hi-tech was more than a

case of following the money. ’In the past, we stayed away from

technology because it was about helping engineers talk about their

software and hardware,’ he explained. ’Now it’s more about the business

model, and you don’t necessarily need a hi-tech firm for that kind of

PR.’



The hi-tech wins include MyMoneysWorth.com, fiber optic cabling company

Quest, TopTutors.com, construction industry software distributor

Meridian Project Systems and eScrip, a fund-raising mechanism for

non-profits and schools.



D&B also scored two significant public affairs wins, recently signing

dollars 425,000 in contracts with the Nevada Office of Traffic Safety

and the Napa Valley Vintners Association. The Nevada account is a

three-year deal worth approximately dollars 350,000 in fee income. For

the six-month, dollars 75,000 Napa Valley community relations project,

D&B bested Stoorza, Ziegaus & Metzger and Strategic & Communications

Consultants.



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