SANTA CLARA, CA: Be Here, a pioneer in the so-called Internet TV space, has handed its dollars 400,000 PR account to McGrath/Power Public Relations.
SANTA CLARA, CA: Be Here, a pioneer in the so-called Internet TV
space, has handed its dollars 400,000 PR account to McGrath/Power Public
McGrath/Power won the business over several top-tier Silicon Valley
firms, including the Hoffman Agency.
According to McGrath/Power VP Jonathan Bloom, his agency’s previous
experience with iPix, a provider of Internet streaming video whose
account the agency resigned last year, gave it the edge.
’This company is a diamond in the rough,’ he said. ’We were hired to
consumerize their technology and to establish their rightful position as
a leader in live streaming video on the Web.’
Be Here is one of three new clients that have signed on with
McGrath/Power over the past 60 days. Also new to the roster are Brand3,
Sycore and Homes.com.
The firm also recently received a windfall from long-time client Puma
Technology, which tripled its annual PR spending to about dollars
400,000 after acquiring Netmind, a former Alexander Ogilvy client.
According to Bloom, McGrath/Power is on target to hit dollars 3 million
in fees in 2000, representing a 30% growth from 1999.