Questions & Answers: Dan McFadden

Dan McFadden, president of the Pacific Northwest’s Rolling Thunder Marketing, is tougher than you are. How do we know this? Check him out (on left) playing with an alligator in the picture above.

Dan McFadden, president of the Pacific Northwest’s Rolling Thunder Marketing, is tougher than you are. How do we know this? Check him out (on left) playing with an alligator in the picture above.

Dan McFadden, president of the Pacific Northwest’s Rolling Thunder

Marketing, is tougher than you are. How do we know this? Check him out

(on left) playing with an alligator in the picture above.



What is your company’s philosophy? It’s pretty simple: ’There are two

things in the world: reasons or results.’ Agencies provide a client with

one or the other. We strive for the latter.



What do you do there? I’m president, storyteller, chief therapist and

collections agent.



Tell us something interesting about the agency. Our first client (nine

years ago) was Gary Larson of The Far Side fame. We assisted him in

bringing his characters to digital life on desktop computers. We owe

Gary a great deal because the propeller-heads in the hi-tech industry

loved him and the media/analysts threw their doors open to us.



What was your most embarrassing moment? When we were introducing a

’Title Wave’ of software products for a client, we included a sealed

plastic bag of water, sand and messages. Unfortunately, we didn’t

realize that these packages weren’t shipped in fully pressurized

containers. Our client’s message was a very soggy one. So was their

payment.



What will be the next big thing to hit PR and why? Online communities

built upon digital story exchanges and dynamic dialogue, which will

neuter traditional marketing as we know it. Marketeers will no longer to

be able to song-and-dance their way into people’s hearts. It will be the

showcase for what has historically been called ’word-of-mouth

advertising.’



Who do you most look like? My dad. Others have said John Denver (I hope

not).



What are the best inventions of all time? Capitalism, computers and

baseball.



Who or what do you hate most? People who think they’re above the rules:

those that don’t wait until their row is called when boarding an

aircraft or park in handicapped parking spaces.



With which historical figure do you identify? Henry David Thoreau. I’m

trying to escape the development and chaos by creating my own Walden’s

Pond, which I’ve done at the McPonderosa (my six-acre hideaway outside

of Redmond, WA).



What is your motto/philosophy? I truly have a faith in a higher power

that has never let me down. When I find myself in a situation that seems

overwhelming, I allow the spirit to provide the answer. If I’m willing

to listen, the answer is always there.



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