CLEVELAND: Two small New Hampshire firms have triumphed over the likes of Fleishman-Hillard and Burson-Marsteller to win the PR portion of a major consumer energy education push planned in Ohio.
CLEVELAND: Two small New Hampshire firms have triumphed over the
likes of Fleishman-Hillard and Burson-Marsteller to win the PR portion
of a major consumer energy education push planned in Ohio.
The state’s Public Utility Commission has chosen High Point
Communications and Gregory S. Franklin Associates for its upcoming state
electric utility deregulation campaign, a piece of business worth
between dollars 750,000 and dollars 2 million in PR fees in the coming
year, according to education programs administrator Lee Ruh.
While the commission’s RFP drew bids from nearly every major PR firm in
Ohio as well as from several national firms (PRWeek, Jan. 24), the
commission went with the High Point/Franklin team because it had
’direct, hands-on experience with this issue. They were one of the only
firms who did,’ said Ruh.
The High Point/Franklin team won a deregulation assignment in Maryland
earlier this year (PRWeek, Jan. 31), and have been doing similar work in
New Hampshire and Connecticut. Laura Monica, president of High Point and
a principal with Franklin, said between eight and 12 staffers from the
two agencies will work on the account.
While specific details about the Ohio effort haven’t been finalized,
High Point/Franklin programs in other states have included outreach to
community groups, consumer education, toll-free call centers for
consumer questions and Web site development. Ohio has allocated dollars
33 million for consumer education about utility deregulation. Of that,
dollars 16 million will be spent during the first year and dollars 17
million over a transition period that could last an additional five
PR firms that submitted proposals for the PR portion of the work
included Burson-Marsteller, Edward Howard & Co., Paul Werth Associates,
RMD, the Energy Advisory Group and Zero Base. Agencies that were part of
combined PR/advertising bids included Dix & Eaton,
Watt/Fleishman-Hillard and Wyse Landau Public Relations.