PORTLAND, OR: New Venture Communications has picked up two high-profile clients for its eHealthcare practice.
PORTLAND, OR: New Venture Communications has picked up two
high-profile clients for its eHealthcare practice.
CVS, the largest retail drugstore chain in the US, tapped the
Portland-based agency last month to help launch ProCare Pharmacy of
Portland, which targets patients requiring ongoing drug therapies. Also
joining the NVC roster is First Insight, a company that provides
management software and e-commerce products for ophthalmologists,
optometrists and opticians.
New Ventures CEO Ray Berardinelli said the latest wins fit the agency’s
growth objectives: ’Building out our healthcare.com practice is part of
our strategy to ’go deep’ in particular industries that are embracing
technology in ways that fundamentally change the way business is being
done.’ He added that the financial services sector is the firm’s next
To service the new business, NVC has added to its staff. Leslie Mancuso,
former field marketing manager for Medicine Shoppe International, and
Jeff Muir, who worked for Knoll and Co. PR and Advertising, have both
joined as SAEs.
Founded in 1998, NVC also handles clients in hi-tech, general Internet
and enterprise computing, including Emerald Solutions, WebCriteria and