In Brief

SOQUEL, CA: Al Shugart International, a combo incubator/VC/PR firm that bills itself as ’a resource center for start-ups,’ has added two communications executives. Penny Lopez, who developed the first community relations program for Seagate Technology, joins as communications manager, while Rona Mayfield, formerly with Acer America, becomes senior communications coordinator.

SOQUEL, CA: Al Shugart International, a combo incubator/VC/PR firm that bills itself as ’a resource center for start-ups,’ has added two communications executives. Penny Lopez, who developed the first community relations program for Seagate Technology, joins as communications manager, while Rona Mayfield, formerly with Acer America, becomes senior communications coordinator.

SOQUEL, CA: Al Shugart International, a combo incubator/VC/PR firm

that bills itself as ’a resource center for start-ups,’ has added two

communications executives. Penny Lopez, who developed the first

community relations program for Seagate Technology, joins as

communications manager, while Rona Mayfield, formerly with Acer America,

becomes senior communications coordinator.





COLUMBIA, SC: As part of the agency’s pro bono program designed to help

young technology companies get off the ground, CarterTodd & Associates

is going to bat for nascent Web firm Shift Technologies. CarterTodd will

select additional participants for the program in June.





DALLAS: ithought.com, a Web site that asks consumers to rate businesses,

has named Ketchum its agency of record. The assignment will entail media

and community relations.





FOSTER CITY, CA: VideoYellowPages.com, a new multimedia Internet

directory service, has named Lisa Marco VP of marketing and PR. Most

recently with the advertising department of SBC Communications, Marco

has also worked in corporate marketing at Phillip Morris and Chemical

Bank.





PROVIDENCE, RI: Paradigm Electronics, a Canada-based company, has

selected Caster Communications to launch its new Cinema Series line of

home theater speakers. Caster will provide branding and

product-awareness initiatives targeted at the consumer market.





MINNEAPOLIS: Padilla Speer Beardsley has elected Robert Brin VP. Brin

will continue to lead the agency’s e-business practice, which he helped

launch.



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