Diary: Generosity sends site into ’free’ fall

In the domain name registration game, it seems that customers really can get something for nothing, at least once in a while.

In the domain name registration game, it seems that customers really can get something for nothing, at least once in a while.

In the domain name registration game, it seems that customers

really can get something for nothing, at least once in a while.



On March 23, RegisterFree.com, a company that usually charges for

domain-name registration, waived its fee for an hour. If it sounds like

a PR stunt, it was. And it proved effective - mostly.



’We come up with these off-the-wall ideas and wait for the client to

cringe,’ said The Geek Factory’s Peter Shankman, whose firm dreamed it

up. ’They didn’t cringe.’



Over 1.3 million people tried to take advantage of the company’s

generosity, which created a problem when the site went down. But

RegisterFree kept its promise by honoring the deal for all users who

wrote to the company within 48 hours.



’It doesn’t cost much to register a name,’ says Shankman. ’This was a

great way to (point out) that this shouldn’t cost what the other guys

charge.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in