In the domain name registration game, it seems that customers really can get something for nothing, at least once in a while.
In the domain name registration game, it seems that customers
really can get something for nothing, at least once in a while.
On March 23, RegisterFree.com, a company that usually charges for
domain-name registration, waived its fee for an hour. If it sounds like
a PR stunt, it was. And it proved effective - mostly.
’We come up with these off-the-wall ideas and wait for the client to
cringe,’ said The Geek Factory’s Peter Shankman, whose firm dreamed it
up. ’They didn’t cringe.’
Over 1.3 million people tried to take advantage of the company’s
generosity, which created a problem when the site went down. But
RegisterFree kept its promise by honoring the deal for all users who
wrote to the company within 48 hours.
’It doesn’t cost much to register a name,’ says Shankman. ’This was a
great way to (point out) that this shouldn’t cost what the other guys